Best eCommerce Platforms in India 2023

If you are looking for an eCommerce platform to create an online store for your business, you have come to the right place. With hundreds of choices available, selecting the right eCommerce platform can be a daunting task, especially if you have little knowledge in this area. Here, we have discussed the best eCommerce platforms in India in 2023. You can pick one depending upon your needs and requirements and what suits you the best.

So, here is the list of best eCommerce platforms in India 2023-

1. Shopify

Shopify is one of the biggest competitors of WooCommerce and also one of the best platform for online store. This platform has achieved huge growth over the last few years with more than 500,000 paying customers. You will have Shopify as an option when you are picking out the best eCommerce platform for yourself.

Shopify has easy to use, drag-drop interface or website builder. You do not need any technical knowledge to use Shopify to its fullest. Along with the website builder option, you also get a huge range of free and premium themes with impressive designs. Most of the themes are fully customizable which makes Shopify an amazing option.

Shopify has plenty of features to offer to its users like analyzing customer profiles, setting up a dropshipping store, creating customer accounts, refunds management, one-click order fulfillment, fulfillment solutions like Amazon.

More features offered by Shopify include- advanced inventory tracking, digital products, product variations, organizing products with filters, multiple images, product-specific meta tags for SEO.

Let us talk about the benefits that Shopify has to offer-

Shopify does not charge any extra money for web hosting.

The intuitive and attractive dashboard looks very impressive

Promotional features and fresh marketing

Support is available across various channels like live chat, Twitter, and Facebook

Themes are already available to choose from.

Mobile optimized themes.

There are a few cons of Shopify too such as limited product variation options, the cost can increase with passing time, Shopify has its markup language known as Liquid which makes it hard to make changes to code on your own, and transaction fees also apply.

If you are a beginner and seasoned e-commerce professional, Shopify can be an option for you. It helps you start an eCommerce business at minimal costs.

2. Woocommerce

WooCommerce is one of the most used and best eCommerce platforms in India. This is because of the user-friendly interface of the company. WooCommerce has an impressive 28.33% market share across all eCommerce solutions.

WooCommerce is an open-source eCommerce platform and also a WordPress plugin. This means that to utilize this platform, you will require an active WordPress website. This makes WooCommerce usable and quite popular among bloggers and SMEs.

WooCommerce offers a free standard theme to their users which comes prepacked with Storefront. This also includes the customizations and design features. You get a wide range of additional themes to select from. You can even customize every button as you like.

Next, you can embed products on any page with shortcodes. Split products into categories to make them more approachable. You can also add product reviews and rating sections to build trust. There is a huge range of products and products images available. You can customize your store based on the location too.

There is a huge range of features that are perfectly curated to make the selling experience even better. The features include-

Selling digital and physical products

Add affiliate products directly to the store

Numerous product variations

Range of shippings options and rates

Tax options

You can easily manage your customer information and the orders as the store grows. They even have a detailed tutorial to help you out through the process. Unlike other top eCommerce platforms, WooCommerce can be used free of cost.

There are certain boons of using WooCommerce which include- free to download and use with WordPress website, easy to use and intuitive platform, huge support material and resource to look at, the minimal technical knowledge required to install the plugin, and out of the box features such as product reviews and rating systems.

3. Shopnix

Shopnix is one of the best Shopify alternatives in India. It is a SaaS platform that allows merchants in India to create and run their eCommerce stores. This platform allows users to perform sales on multiple channels including web stores, websites, social media channels like a Facebook store, Android store app, and iOS store app.

Shopnix is equipped with built-in marketing tools and sales tools, payment getaways, shipping providers, themes, and plenty of amazing features to select from. This platform also allows its users to expand their revenues by multi-folds with little initial investment.

So, let’s discuss more about the features of Shopnix. With this platform, you can get your professional domain for your store such as Along with this, you get matching email ids to interact with your customers to build trust and look professional.

Next, 60% of traffic is on mobile. So, you need an app to cater to that audience. Shopnix helps you create an android app, iOS, and even Windows phone app. Furthermore, you can leverage the world’s largest social media network, Facebook, and create a store on it with Shopnix.

Automated SEO and built-in tools are also available to drive traffic to your online store. In addition to this, Shopnix accepts COD, bank transfer, credit cards, debit cards, wallets, net banking payment options in the store.

Other features offered by Shopnix include beautiful designs, notifications option, admin panel, shopping cart, inventory management, hosting and security, and customer support.

4. Shopmatic

Shopmatic is known for its revolutionized way of doing eCommerce business. This platform believes in removing the complexities of setting up an eCommerce business and making things easier for people. They believe that everyone should be able to sell online and do it perfectly from the beginning.

Shopmatic started in December 2014 with 3 founders and today it has 40 plus team members working across 4 offices in Asia.

This platform gives you a free model to use with no hosting fees at all. Different plans are available at different prices starting at Rs.1000 per month.

Shopmatic has over 60 free store designs that can be optimized according to your needs. With modular design blocks, people with minimal design knowledge can easily build their own store. Plus, advanced customizations can be made with Shopmatic’s CSS capabilities.

You get unlimited product listing, multiple images to upload list product options, catalog organization, central inventory, and bulk uploads with this platform. Furthermore, in the case of payments, this platform offers an integrated payment gateway, reputed payment partners, preferential rates, tax computation, multiple solutions, and a secure online store to its users.

Also, they have multiple delivery solutions, SEO-friendly, online hosting, open 24/7, refund facility, chat modules, and much more.

5. Wix eCommerce

Wix eCommerce is easy to use and full of features eCommerce platform. This is considered one of the best eCommerce platforms and an affordable one. Wix eCommerce platform is equipped with professional tools and services they require to sell online and in-store.

You can build your eCommerce business and sell on plenty of channels which includes web and mobile storefronts, social media channels, online markets, and physical stores with the help of Wix eCommerce.

With Wix, you can easily set up your online store and customize it to create a satisfying shopping experience. It has 500 plus professional templates available to choose from. Also, the mobile-optimized front helps you make your store presentable on desktop, tablet, and mobile. You can create a global eCommerce business and operate your stores on multiple channels.

Wix has availability of over 50 secure payment gateways so that you can easily select a business solution that perfectly suits and fits your business. You can even boost your sales by offering free shopping to your customers or adding custom shipping rates of your choice.

Arrange your products by category, style, sale, or more according to your choice. There is a built-in SEO tool to boost discoverability and drive organic traffic to the store.

Next, you can easily manage your store catalog and inventory smoothly with Wix. you can look at your store’s performance and review sales with an integrated analytics dashboard and professional reports. This will help you work on weak points and grow your store. Also, you can focus your marketing efforts on traffic analytics.


ECWID is an eCommerce platform that helps you set your online store. It helps you sell across a website, social media, marketplaces such as Amazon, and live in person. ECWID has over 1.6m small businesses that use the Ecwid e-commerce platform to sell online.

You can use their easy-to-use marketing tools to grow your business fast. This means that you do not need advanced knowledge to run your store with this platform. Control everything from a single dashboard with order management, pricing, centralized inventory, and much more.

With ECWID, you can add new sales channels such as Google Shopping, Facebook, Instagram, WhatsApp, Amazon, eBay, and more from your ECWID control panel. You can even sell digital products to your store.

To attract more traffic, create your mobile app and utilize advanced features such as Apple Pay. ECWIDallows you to grow your business with automated marketing tools. They do the hard work for you such as Facebook and Google advertising abandoned cart messages, etc.

Also, you can sell subscriptions with this platform easily. You can easily grow your global market with 50 plus languages. Also, offer promotional pricing, discount coupons, volume discounts to increase more sales and build a loyal customer base.

All of this can be accessed free of cost. For more features, you can purchase plans starting from Rs.700 per month.

7. Shoppiko

Shoppiko is another eCommerce platform that can help you to start an online store, manage it efficiently and grow your business confidently. This platform believes in fixing the existing eCommerce problems. They provide a robust, creative, and user-friendly eCommerce experience to their users which is accessible to retailers, wholesalers, manufacturers, distributors, suppliers, service providers, and entrepreneurs.

This platform has 250 plus eCommerce features and options to offer its users. Next, they have 1000 plus happy store owners all over the world.

Shoppiko can provide you with everything you need to run an online business in one place. You can build an amazing shopping experience for your customers, increase sales with top-notch and latest features, get industry-leading performance and stability, and also optimize your ROI.

There are plenty of device-based themes that you can choose to create a store that suits your needs. With this platform, you get full control to customize each adn every detail. It offers plenty of satisfying features such as social media integration, advanced SEO, user-friendly checkout, social media integration, customer segmentation, product segmentation, store wallet, integrated logistics, and much more.

Shoppiko has an all-in-one dashboard that helps you manage your store completely from one place without help from any technical team. You can even do everything from your mobile phone. In addition to this, you get promotions/offers, coupon discounts, and free SSL certificates with this e-commerce platform.

Recommended: Complete Personal Finance Course in Hindi. Learn Money Management & How to Make Money from Money. Click here to Learn More

Scroll to Top